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For healthtech founders and funders, scientific claims and conclusions are more than policy — business models depend upon the lucid appraisal of clinical problems, evaluating inadequacies in current standards of care, a clear understanding of disease pathways, and designing superior interventions.
At each step along this value chain, founders stand on the shoulders of the scientists that preceded them to obtain reliable evidence. When they promote their own innovations, credibility is a critical prerequisite. But where does credibility come from?
Study - Cookbook - Ingredients - % - Publications
A 2012 study selecting 50 common cookbook ingredients found that 80% had publications linking their consumption to cancer risk; according to some reports, tomatoes, lemons, and celery all cause cancer. The to-and-fro of nutrition science is emblematic of a larger dynamic related to fickle research findings across disciplines....
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