Televisa’s Fabrica de Sueños Leads Content Revamp as ‘Cuna de Lobos’ Debuts Strongly

Variety | 10/13/2019 | Anna Marie de la Fuente
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Televisa’s Fabrica de Sueños (Dream Factory), launched last year under the leadership of Patricio Wills, has begun to reap ratings dividends from its anthology series of re-versioned hit Televisa telenovelas of the ‘80s and ‘90s.

Founded under the slogan ‘Rewriting History,’ Fabrica de Sueños kicked off to stellar ratings in September with “La Usurpadora” (“The Usurper”).

Series - Cuna - Lobos - Cradle - Wolves

Its second series, “Cuna de Lobos” (“Cradle of Wolves”), which debuted Oct. 7 and stars Spain’s Paz Vega (“Rambo: Last Blood”), has not disappointed. Its first episode clinched the top spot on Televisa with 5.8 million viewers, per Nielsen Ibope Mexico, trouncing its competition in the 9:30 pm time slot by 81%.

“We have committed to offering contemporary content by adhering to the highest quality standards with the best producers and cast of international stature; ‘La Usurpadora’ and now ‘Cuna de Lobo,’ are clear examples of Televisa’s new line of programming,” said Wills, who headed NBCU’s Telemundo Studios before joining Televisa last year as President of Televisa Studios and taking on the challenge of revamping the beleaguered network’s programming content.

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Almost to the day, the original “Cuna de Lobos” debuted in October 1986 to run for 170 episodes. It was so popular that the normally clogged streets of Mexico City were virtually empty on the night of its finale.

Those were the glory days when telenovelas gripped the country Monday to Friday and commanded stratospheric audience numbers.

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In a nod to shifting audience tastes, the advent of streaming giants and shortened attention spans, Televisa’s Fabrica de Sueños has opted to make 25-episode versions of the company’s original telenovelas, which normally comprised...
(Excerpt) Read more at: Variety
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