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Pre-weekend gross assessments are always, at best, an educated guess. The public has a way of deciding for itself, and often at the last minute. “Joker” held better than expected, dropping 43% to $55 million. Most prognoses suggested $48 million or below (our guess was $50 million).
Then, consensus held that “Gemini Man” and “The Addams Family” would vie closely for second place. Instead, the animated reboot of comic-TV show-film franchise scored an easy victory over Ang Lee’s $135 million action film; even star Will Smith couldn’t prevent the disastrous initial numbers.
Weekend - Columbus - Day - Numbers - Sunday
It’s a quasi-holiday weekend with Columbus Day, which will likely to boost numbers Sunday and Monday. At $138 million, that’s about $40 million less than the 2018 holiday weekend, which took place a week earlier.
Year to date still shows the box office down about $525 million compared to 2018, over 5.5%, and it’s highly unlikely to make up that difference.
'Parasite - Best - Platform - Opening - 'La
Record-Breaking 'Parasite' Scores the Best Platform Opening Since 'La La Land'
Not that it matters for Todd Phillips’ backstory of D.C. Comics’ most charismatic character. After its $96 million opening set an October record, its impressive 43% drop is on par with two superhero movies that became word-of-mouth favorites after strong openings: “Wonder Woman” and “Black Panther.”
Nico Tavernese/Warner Bros.
Numbers - Numbers - Concerns - Safety - Issues
Those numbers were foretold by strong weekday numbers. Concerns about safety issues appear to have been for naught, and controversy often helps a film as long as there is strong favorable response mixed in with the naysayers. Worldwide, it’s now at $544 million for a film that cost a thrifty $65 million. It could approach $1 billion.
“The Addams Family”
Hotel - Transylvania - Way - Films - Addams
“Hotel Transylvania” paved the way for pre-Halloween animated films, although “The Addams Family” didn’t quite reach that level. Its opening was strong, but not close to the 1991 live-action film that opened to (adjusted) $52 million...
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