Endemol Shine, China’s Hunan TV Duet on ‘Sing or Spin’ (EXCLUSIVE)

Variety | 10/13/2019 | Leo Barraclough
Click For Photo: https://pmcvariety.files.wordpress.com/2019/10/sing-or-spin.jpg?w=700&h=393&crop=1

Global production and distribution giant Endemol Shine is to duet with leading Chinese producer and broadcaster Hunan TV on primetime entertainment format “Sing or Spin,” which has an innovative spin: a revolving stage that lets singers know how well they are scoring.

The show has been co-developed by Endemol Shine China and Hunan TV as part of the Biu Project, an initiative set up to create a pipeline of pilots for the Chinese broadcaster. The initiative created more than 500 hours of original non-scripted content last year.

Sing - Spin - Monday - Event - Mipcom

“Sing or Spin” will be showcased Monday at an exclusive event at Mipcom in Cannes, where the promo will be premiered to buyers at the Hunan TV International Biu Project Conference. Lisa Perrin, CEO of Creative Networks at Endemol Shine Group, will join Hunan TV’s executives to talk about their partnership, which has been approved by China’s National Radio and Television Administration.

The combined co-development team for “Sing or Spin” is led by Rebecca De Young, Endemol Shine China’s head of content, and Lester Hu, Hunan TV’s head of formats and international business.

William - Tan - Director - Endemol - Shine

William Tan, managing director of Endemol Shine...
(Excerpt) Read more at: Variety
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