Target wants to save Toys R Us, at least online

CNET | 10/9/2019 | Alison DeNisco Rayome
smnth28 (Posted by) Level 3
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The Toys R Us brand will get new life courtesy of Target.

Target is helping bring the defunct Toys R Us brand back to life, according to a Tuesday press release. will relaunch with videos and articles on toy trends and reviews, directing customers to to make toy purchases, Target said.

Tru - Kids - Brand - Parent - Company

Tru Kids Brand, the parent company of Toys R Us, said in July that it would partner with tech startup b8ta to return the toy stores to US malls before the holiday season. Target now says those stores, to open in Houston, Texas, and Paramus, New Jersey, will be "experiential," acting as places to showcase new...
(Excerpt) Read more at: CNET
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