The Toys R Us brand will get new life courtesy of Target.
Target is helping bring the defunct Toys R Us brand back to life, according to a Tuesday press release. ToysRUs.com will relaunch with videos and articles on toy trends and reviews, directing customers to Target.com to make toy purchases, Target said.
Tru - Kids - Brand - Parent - Company
Tru Kids Brand, the parent company of Toys R Us, said in July that it would partner with tech startup b8ta to return the toy stores to US malls before the holiday season. Target now says those stores, to open in Houston, Texas, and Paramus, New Jersey, will be "experiential," acting as places to showcase new...