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Facebook released an app for Instagram last week, called Threads, that's made for quick photo-sharing and instant-messaging with those on your Close Friends list.
However, searching for "Threads" on the app stores for both Android and iOS devices has led some users to mistake a same-named workplace communication app for the new Instagram platform.
Workplace - Threads - App - Reviews - Download
The workplace Threads app has since been hit with several one-star reviews, but has also seen its download numbers boost six times over.
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Instagram - Users - Week - Threads - App
Instagram's over 1 billion users were directed last week to download Threads, a new Snapchat-like app for instant chatting with your closest friends.
But for some Instagram users, finding the new app wasn't quite so simple. That's because the new Instagram sidekick isn't the only app in smartphone app stores with the name "Threads." Those who searched "threads" last week on the iOS App Store or Google Play may have first seen the result for a completely different app, which sported a similar Instagram-purple hue and more reviews than the brand-new app from Facebook.
Instagrammers - Threads - App - Workplace - Communication
So those Instagrammers who downloaded the other Threads app — a workplace communication platform — were, understandably, upset when the new app wasn't working. One day after Threads from Instagram was released, the other Threads app saw its average app rating drop down in the Google Play store to just one star.
The work app Threads is still in beta...
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