How to use the Shop feature on Instagram, so you can buy featured products directly in the mobile app

Business Insider | 10/8/2019 | Meira Gebel
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You can use the Shop feature on Instagram to buy products directly featured on your Instagram feed.

The easiest way to use the Shop feature is with the @shop Instagram account, which curates these products and allows you to buy them without leaving the app.

Shop - Feature - Anytime - Shopping - Bag

You can also use the Shop feature anytime you see a small shopping bag icon on an Instagram post, but sometimes you will have to go to the product's website to complete your purchase.

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Instagram - User - Chances - Posts - Feed

If you are a frequent Instagram user, chances are you may have noticed some posts in your feed with a small shopping bag icon, tucked in the lower left-hand corner.

This is Instagram's Shop feature, which includes products offered by hundreds of brands and retailers across the world — and it's a wise investment from the social media platform.

Analysts - Business - Insider - Instagram - Move

Analysts told Business Insider that Instagram's move to shopping will be so successful that it will generate $10 billion in revenue by 2021.

Using the Shop feature is easy, too. Any post with a shopping bag icon has a product or products linked to it — just tap on the product name, and you're taken to the description page where you can save it for later, or buy it now.

Products - App - Others - Retailer - Website

Some products are available to purchase without even leaving the app, while others take you to the retailer's website to finalize the transaction.

Check out the products mentioned in this article:

Retailers - Partner - Instagram - Process

Some retailers partner with Instagram to provide a check-out process...
(Excerpt) Read more at: Business Insider
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