‘We were wrong’: Koch network to change strategy against Trump’s trade war after ad campaign falls short

CNBC | 9/19/2019 | Staff
n.kingn.king (Posted by) Level 3
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The official said the network came to this conclusion after conducting weekly focus groups on trade policies. Public polling also backs the conclusion. A recent Harvard CAPS/ Harris poll shows that 63% of registered voters believe tariffs will ultimately hurt the United States more than China, but 67% of the electorate is convinced it’s necessary to confront China over its trade practices.

Koch network officials said the organization will put out ads with a new message, although, according to one network leader it is unclear what that message will be. Officials also said voters should expect more of a Koch focus on grassroots activism throughout the 2020 election cycle. The network’s multimillion-dollar public relations campaign against the trade war started in 2018 when the first round of tariffs were levied against a variety of Chinese imports.

One - Bet - Kind - Ads - Rallies

“I think that we were wrong about how to change this one. We made a bet that the kind of retail, running ads and rallies, that sort of thing, to talk about the coming harm of tariffs, which we know is coming, would be persuasive,” the same official said. “And we were wrong about that.”

The leaders then went on to describe what they call a “two steps back strategy,” which will involve putting together a team of almost 100 business leaders to call on the Trump administration and lawmakers to end the trade war with China. Some of these executives...
(Excerpt) Read more at: CNBC
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