Reed Hastings on the Streamer Wars: ‘It’s a Whole New World Starting in November’

Variety | 9/20/2019 | Henry Chu
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After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday.

“While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between Apple launching and Disney launching, and of course Amazon’s ramping up,” said Hastings, who also cited NBCUniversal’s coming Peacock service. “It’ll be tough competition. Direct-to-consumer [customers] will have a lot of choice.”

Netflix - Core - Strategy - Content - Binge

He said Netflix would continue to hew closely to its core strategy of offering content for binge viewing, the phenomenon it helped create. That means the service isn’t moving into live sports, as Amazon Prime Video has, and won’t experiment much with different release models, including for its expanding catalogue of original films. “They may have a qualifying run for theatrical, but it’s fairly small,” Hastings told the Royal Television Society conference in Cambridge, England.

In the U.K., Netflix has spent £400 million (about $500 million) over the...
(Excerpt) Read more at: Variety
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