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The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film has been given the name Leonine, it was revealed Friday.
Fred Kogel, CEO of Leonine, said: “When choosing the new brand as our company name, the following aspects were decisive for us: it should reflect our ties to our home region of Bavaria and Munich, both of which are also highly esteemed internationally, it has got to work internationally and the trademark rights had to be available.
Leonine - Link - Bavaria - Heraldic - Animal
“With Leonine we have found a link to Bavaria with its heraldic animal, the lion. The English meaning of the word ‘leonine’ is ‘lion-like’ and describes for us above all an attitude – courage, energy, confidence and a strong sense for team play. This is reflected in our corporate values.
“With a great team, we are building a company that creates content that inspires – with passion, experience,...
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