Inside Apple’s reimagined Fifth Ave. store

TechCrunch | 9/19/2019 | Staff
ali11 (Posted by) Level 3
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After two years of work, the wrapper comes off the giant glass cube this week, as Apple’s Fifth Avenue flagship opens to the public this Friday. The big reveal coincides with the company’s latest releases, including new iPhones and an Apple Watch — an appropriately grandiose homecoming for new gear.

This morning, the company offered a sneak preview to select media, ourselves included. Apple pulled back the curtain as a handful of curious onlookers stood by on the sidewalk. The cube itself appears largely unchanged, aside from a new shine. The colorful concealer wrap was, sadly, just temporary.

Mess - New - York - City - Landmark

But then, why mess with what’s become a New York City landmark in its decade and a half of existence? The store is positioned in one of the most highly trafficked corners of the city, at the southeast corner of Central Park, directly across from the Plaza (and perhaps less attractively to some, two blocks north of a certain presidential tower). Until a few years back, it fittingly shared the square with the iconic FAO Schwarz.

Now, however, Apple’s completely taken over the space. The plaza surrounding the cube has changed a good deal to accommodate a new lighting system that leverages a combination of sunlight and the power of 500,000 LEDs. More...
(Excerpt) Read more at: TechCrunch
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