Apple re-opens flashy, redesigned Fifth Avenue NYC store

CNET | 9/19/2019 | Eli Blumenthal,
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Apple's redesigned flagship Fifth Avenue store is once again open for business.

Apple on Friday will take the wraps off its latest and biggest store redesign: its Fifth Avenue NYC location. CNET got a sneak peak of the revamp on Thursday.

Store - Location - Central - Park - Street

The new store, located in the same location right off of Central Park on 59th street and Fifth Ave., is double the size of the old one. New adjustments to the plaza above ground feature a redesigned outdoor plaza with added trees, small water pools (which will be turned off in the winter) and new "sky lenses," mirrored seating areas with glass centers that allow natural light into the store and sky views from inside the store while giving viewers above ground a "birds-eye" look below.

Sky lenses, trees and small water pools add a more communal element to Apple's latest flagship store.

Part - Appeal - Space - Store - Fifth

As part of the appeal to be a more communal space and less like a traditional store, the Fifth Avenue store has a number of trees and foliage inside as well. Updated LED lighting adjusts over the course of the day to match the color temperature of the light outside, a feature that is similar to the iPhone's "Night Shift" mode that gradually makes the screen warmer as nightfall approaches.

There are plenty of tables to accommodate Apple's latest iPhones, Apple Watches, iPads and Macs while a large screen at the front of the store has seating space for presentations and events. There are new "boardrooms" available for businesses looking to learn more about incorporating Apple into their workflow while the back has a listening room for HomePods.

Genius - Bar - Length - Store - Employees

An expanded "Genius Bar" now runs the length of the store, which has 900 employees that can speak 36 languages.

The new stainless steel staircase brings you down the...
(Excerpt) Read more at: CNET
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