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Dating app Plenty of Fish is taking a stand against singletons using filtered photos in an attempt to promote authenticity and crackdown on catfishing on its platform.
Images deemed to be too heavily filtered will now be removed by the matchmaking site as part of its new vetting scheme.
Move - Survey - Pressures - Online - Cent
The move comes after a user survey into the pressures of online dating revealed that 84 per cent of singles longed for a more honest experience on the site.
Furthermore, more than half of the 2,000 respondents in the study said that they felt that filtered photos should be prohibited on dating apps and sites altogether.
Ability - Media - Users - Appearance - Filters
The ability for social media users to alter or enhance their appearance using filters has been made popular by such image-based apps as Instagram and Snapchat.
Plenty of Fish — which is part of the Match group that also owns OkCupid, Tinder and Match.com — will be reviewing around 70 million existing images on the site.
Users - Images - Violation - Rules - Notifications
Users with images deemed to be in violation of the new rules will be sent notifications, the site revealed.
The process is expected to be completed before the end of the year.
Site - Users - Users
The site has 150 million registered users worldwide and attracts four million active users every...
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