Why Corporate and Nonprofit Boards Should Include a Media Professional

Phil Cooke | 8/22/2013 | Staff
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Corporate and nonprofit organizations tend to fill their boards with members who are influential or have helpful areas of expertise. It’s not unusual to see CEO’s, CFO’s, and other corporate leaders on another company or nonprofit’s board. We’re also seeing a growing number of women populating boards as well as representatives from minority communities. However, one area of expertise that should also be represented on a board of directors is an experienced media professional.

Today, we live in a digital age, and nearly every aspect of corporate and nonprofit life touches on some aspect of media. From advertising and marketing, social media,...
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