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Dating - Century - Users - Summer - Tinder
Welcome to digital dating in the 21st century. At 50 million users as of summer of 2018, the Tinder phenomenon is radically re-writing how strangers make first contact in the hope of something more, and dozens of similar platforms are vying for a piece of the pie. Dating apps are a hot grab because its developers market something that lies at the core of human desire: connection. Of course, this is interpreted differently between the sexes, roughly bifurcating into sexual gratification and long-term hopes among men and women respectively. Tinder’s reputation as the app for “hook-ups” and “casual sex” ought not dumb down its fundamental promise that pierces deep into the soul. And although millions of users worldwide seem to find it a fun way to burn an average of 35 minutes a day, it is well worth being reminded of the gravity of interacting with another human being with the purpose of developing a relationship beyond the platonic.
The success of the app seems to be tied to how it resonates with its target group: Millennials—the generation with more options and screen-time than it knows what to do with. Where meeting someone that led to dating and courtship once flowed seamlessly into the everyday routines of work, church, and participation in the community, dating apps promise the most while requiring the least. Tinder creates isolated enclaves, where swipers are nodes in a net stretched so wide that users often feel awkward when encountering profiles of their colleagues and churchmates; people seem to want to...
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