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Vudu, the streaming service owned by Walmart, announced a new feature today that will make it easier for viewers to avoid sex and violence in movies.
Anyone who’s watched an R-rated movie on broadcast television or on an airplane is probably familiar with films that have been “edited for content,” but Vudu’s new Family Play option give viewers more control over what they find objectionable.
Filters - Sex/nudity - Violence - Substance - Abuse
Specifically, they can turn filters on and off for sex/nudity, violence, substance abuse and language. In the first three instances, Vudu will skip the relevant scenes, and in the case of strong language, it will mute the dialogue. The feature is already supported in more than 500 films.
At an advertiser event in May, Vudu leaders suggested that they will stand out from the other streaming services by creating content that can be watched by entire families, with Senior Director Julian Franco declaring, “We’re not just going to be programming for Williamsburg and Silver Lake.”
Vudu - Ambitions
It sounds like Vudu has similar ambitions for all its...
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