Walmart goes big on its new grocery delivery membership program

CNET | 9/12/2019 | Ben Fox Rubin
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Walmart is opening another line of attack in its fight against Amazon, and this time it's bananas.

The world's largest retailer, Walmart said Thursday it's expanding its Delivery Unlimited grocery delivery program later this fall to 1,400 stores in the US. The company first tested the program in Houston, Miami, Salt Lake City and Tampa earlier this year.

Delivery - Unlimited - Membership - Year - Month

The Delivery Unlimited membership costs $98 a year or $12.95 a month. That's below the cost of Amazon's rival Fresh program, which costs $14.99 a month on top of a $119 Prime membership. The cost of each food order, of course, is extra.

Walmart said it will also continue to provide its Grocery Delivery program, which lets customers pay per delivery without a membership fee. Delivery Unlimited will now be available in all the same 200 metro areas Grocery Delivery is already available, and both will grow together.

Grocery - Service - Way - Walmart - Sales

The expanded grocery service is another way Walmart is working to boost its online sales, which have been showing healthy growth in recent quarters, while also fighting against Amazon, the world's biggest online retailer. With Walmart being the biggest grocer in the US, protecting its fresh food business from Amazon and its Whole Foods...
(Excerpt) Read more at: CNET
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