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Some of Italy's finest sparkling wine makers are to drop the name 'prosecco' from their bottles because the name has been 'cheapened', it has emerged.
Historic growers are accusing new vineyards of damaging their reputation by using high-volume production methods to match demand levels.
Production - Fizz - Italy - Increases - Demand
Production of the popular fizz in Italy rose to meet increases in global demand - including from the UK which now imports 121 million bottles a year.
'Our image and the perception of our denomination is being damaged by the production of half a billion bottles of prosecco that have no history and no links to the land,' Loris Dall'Acqua, a co-founder of the Col Vetoraz vineyard near Venice, told the Times.
Source - Complaints - Producers - Hills - Veneto
The main source of complaints comes from producers in the hills of the Veneto region around Conegliano and Valdobbiadene around 500 years.
Ironically these local wines originally changed their name from 'Ribolla', of Trieste, to prosecco in order to distinguish themselves from lesser wines of the same name.
Makers - Bottles - Year - DOCG - Denomination
These traditional makers produce a combined 90 million bottles a year, and are all identified with the prestigious DOCG (denomination of controlled and guaranteed origin) tag.
However, when demand grew significantly a decade ago, authorities gave...
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