Razor company launches blue WINE as a way to respond to the Pink Tax

Mail Online | 9/11/2019 | Danielle Zoellner For Dailymail.com
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A razor company has launched its own discounted blue wine as a way to comment on the Pink Tax — which represents the extra amount women pay for goods and services.

Billie, a company known for its creative and conversation-starting razor ads, launched the Château de Blué ($14.87) limited-edition wine that's '13 [per cent] less than its pink counterpart,' a press release stated.

Company - Use - Wine - Way - Gender

The company thought the use of wine would be the best way to comment on gender bias in retail and other areas, so it launched the limited-edition blue beverage.

Gender-bias pricing typically impacts areas of the market where businesses can distinguish between 'male' and 'female' products, like with razors or kids toys.

'female - Version - Product - Version - Pink

The 'female' version of the product will then be marked up significantly more than the other version, which is now known as the Pink Tax.

Billie's Château de Blué works to call attention to the Pink Tax while also informing consumers the company's products are never priced based on gender.

'Blué - Wine - Notes - Oak - Blueberries

'Blué is a full-bodied wine with notes of oak, blueberries, and just a hint of gender bias,' the brand wrote.

It also labeled the bottle of wine a 'steal' because it was '13% cheaper than the average cost of Rosé,' a wine that is notably pink.

Billie - Cent - Sale - Line - Razors

Billie picked 13 per cent as its sale line because razors for women...
(Excerpt) Read more at: Mail Online
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