One of America’s largest sporting goods retailers is taking shots at Walmart’s new ammo policy with an add campaign and limited edition t-shirt.
Brownells is a retailer that offers a variety of firearms, gun parts and accessories primarily through its online store. Recently, the company added a new t-shirt to its inventory. The politically charged garment aims to critique Walmart for its recent decision to stop selling ammunition for the types of firearms frequently targeted by gun control.
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Brownell’s new t-shirt is now available to preorder at $14.99, and features what appears to be seven .357 magnum rounds arranged to resemble Walmart’s logo set before a Walmart-blue background. The shirt also showcases Brownell’s name and implores viewers to “save freedom. Buy ammo.”
The gun seller also bashed Walmart in a marketing email, promising customers that they’d continue to offer “big-box pricing on handgun & ‘SBR ammo.'” SBR stands for short barreled rifle.
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