Why Walmart’s Flipkart is betting heavily on Hindi

TechCrunch | 9/4/2019 | Staff
josh567 (Posted by) Level 3
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/07/flipkart_techcrunch.jpg?w=594

Flipkart, the largest e-commerce platform in India, said Tuesday it has concluded the roll-out of a range of features to its shopping app in what is its biggest update in recent years.

Chief among these new features is access to Flipkart in Hindi language. Prior to the revamp of the app, Flipkart was available only in English, a language spoken by 10% of India’s 1.3 billion population.

Flipkart - Features - Video - Service

Flipkart says it is hoping that the new features, which includes a video streaming service, would help it reach...
(Excerpt) Read more at: TechCrunch
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