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Hope is at hand for millions of frustrated smart assistant users across the UK as the BBC announces plans for 'Beeb', an AI that will recognise all British regional accents.
Videos of Glaswegians, Liverpudlians, Mancunians and others have spread online in recent years, showing their struggles with products like Amazon's Alexa.
Pronunciation - Way - Speaking
Many have been forced to adopt a 'received pronunciation' way of speaking to be understood.
Ironically, this formal accent was once seen as a bastion of style within the BBC's own cadre of presenters.
Developers - Smart - Assistant - Year - BBC
Developers claim the smart assistant will be available next year on the BBC's website, iPlayer and as a software plugin for hardware like Amazon's Echo speaker range.
They hope it will let viewers find their favourite programmes and access other online services offered by the broadcaster.
Team - Staff - BBC - Week - Employees
An in-house team of staff at the BBC is this week asking employees across the corporation's UK offices to record their voices, in an attempt to counter the American bias of current smart assistant software.
Much like its rivals, the software will be activated by a wakeword - in this case, Beeb - although the smart assistant will not offer the same range of abilities as its transatlantic cousins.
Plans - Product - Amazon - Echo - Google
There are also currently no plans to launch a physical product to take on Amazon's Echo or Google's Home range of smart speakers, and it's...
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I find it extremely funny when people keep voting and expecting the government to change!