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Hey. This is Week-in-Review, where I give a heavy amount of analysis and/or rambling thoughts on one story while scouring the rest of the hundreds of stories that emerged on TechCrunch this week to surface my favorites for your reading pleasure.
Last week, I talked about Snap’s bizarre decision to keep pursuing hardware without really changing their overarching strategy.
Google - Days
Google isn’t so sweet these days.
The company’s beloved naming scheme of alphabetizing sugary things dies with Android Pie. The company announced this week that they’re dumping the dessert scheme for a much more boring option. The new Android will be Android 10.
Google - Companies - Quirkiness - Forefront - Brand
Google has been one of those companies that has always liked to keep its quirkiness at the forefront of its brand. Multi-colored logos and bikes and hats with spinners and Nooglers and nap pods might have been the fringe elements of a Google employee’s first week on the job, but that’s what the company’s branding still evoked for a lot of people. The company’s more whimsical elements have realistically always been removed from the real world of its business interests, but at this point, the company may only be able to take away from the quirkiness of its brand, Google is just something different now.
Rebrands always grab attention, and the companies always make broad, sweeping statements about the deep meaning about what the new logo or font or name mean to the mission of the product at hand. With Android 10, Google says that their chief concern was promoting the universality of the operating system’s branding.
W - E - Feedback - Years - Names
[W]e’ve heard feedback over the years that the names weren’t always understood by everyone in the global community. For example, L and R are not distinguishable when spoken in some languages.
So when some people heard us say Android Lollipop out loud, it wasn’t intuitively clear that it...
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