The new Disney+ streaming service is oriented around fans and families

TechCrunch | 8/24/2019 | Staff
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You can tell a lot about a service by what it prioritizes on its home screen. With the new Disney + service the focus is initially organized by fan base, with different silos for the company’s various studios and the fans that follow them.

As the company gets the service off the ground — and casts about for content to stuff it with — curation is increasingly important. Over the course of my conversation with the Ricky Strauss, who’s overseeing Disney’s streaming service, “quality over quantity” was the mantra.

Time - App - Features - D23 - Expo

I spent some time reviewing the app and its features at the D23 expo and it seems the emphasis of quality over quantity in content didn’t necessarily extend to the app itself. The user interface and controls — at least on the AppleTV version that was used in my demonstration — were a little clunky.

While there’s going to be a rich content library of old and new titles — Disney, Pixar, Marvel and Star Wars classics and a mix of Fox content (chiefly “The Simpsons”) featured prominently on the home screen — other content is going to be a little bit more difficult to find.

Navigation - Sidebar - Disney+ - Series - Acquisitions

Navigation over to the sidebar is required to find the new Disney+ original series (including the acquisitions like the “Diary of a Female President” series that Disney ordered earlier in the year. And don’t even bother trying to find any media from Hulu — or Hulu itself. There are no plans to integrate any Hulu content or Fox properties that now fall under the auspices of Disney or its underlying studios (that includes the mutant corner of the Marvel Comics world that now fall under Disney’s purview after the Fox deal).

Family friendly fare for Disney means that the service (as previously reported) won’t have any media that would warrant...
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