Get Woke Go Broke: Gillette Backflips After $12 Billion Toxic Masculinity Disaster — Hopes to Lure Sexist Pigs Back with New Ad Campaign

The Gateway Pundit | 8/22/2019 | Staff
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In January Proctor & Gamble decided to run Gillette razor ads trashing men as violent stalkers and abusers in a disgusting ad campaign.

The company felt the best way to promote their product was to attack their customer base.

Masculinity - Ad - Sexist - Males - United

The toxic masculinity ad highlighted sexist and bullying white males in the United States.

Of the 43 abusive males in the ad – 42 were white. 7 of the 8 hero men in the ad were black.

Ad - Users - Product

The ad did not do so well. Many users promised to avoid the product.

The company followed that ad up with a father teaching his trans son how to shave for the first time.

Wokeness - Gillette - P - G

All that wokeness did not pay off for Gillette and P&G.

Gillette lost $8 BILLION in the second quarter.

Ad - Campaign - Gillette - Market - Share

After this shockingly disgusting ad campaign Gillette is hoping to regain its market share with a more positive message.

They decided that labeling their customers as sexist pigs may not have been the best strategy.

News - Comau

News.com.au reported:

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

January - Gillette

…In January, Gillette...
(Excerpt) Read more at: The Gateway Pundit
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