SiriusXM undercuts rivals with a $4 per month student subscription

TechCrunch | 8/21/2019 | Staff
leeann77 (Posted by) Level 3
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SiriusXM is making its streaming service more affordable for younger consumers with the launch of a new subscription package for college students. While SiriusXM’s Premier package is $12.99 per month, the new streaming-only student offering will be just $4 per month — a 69% discount. This comes in a dollar less than competitors’ student plans, including the $4.99 per month packages from Apple Music, Spotify, Amazon Music Unlimited, YouTube Music, and even SiriusXM-owned Pandora.

The move represents a big grab for a growing user base who prefers to subscribe to streaming music services rather than make purchases on digital marketplaces, like iTunes or Amazon.

SiriusXM - Brand - Time - Upgrade - Option

Though the SiriusXM brand has for a long time been associated with being an upgrade option for vehicles, the service has been working to establish itself as a viable option outside the car. In April, it launched a streaming-only subscription for listeners without cars.

Today, SiriusXM streams across phones and tablets, on the web, and at home on connected devices including Amazon Alexa, Fire TV, Chromecast, Roku, Apple TV, smart TVs, Sonos speakers, Xbox, and Sony PlayStation.

Student - Packages - SiriusXM - Student - Plan

Like other student packages, SiriusXM’s student plan isn’t a watered-down subscription. It offers access to SiriusXM’s full lineup of music, including its over 200 commercial-free channels, which feature both music and talk radio-style programming as well as sports, entertainment, comedy,...
(Excerpt) Read more at: TechCrunch
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