The Advertiser Embargo Against Tucker Carlson Is Working

Intelligencer | 8/20/2019 | Matt Stieb
adele2234 (Posted by) Level 3
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On August 7, the day after Tucker Carlson called America’s white-supremacy problem “a hoax,” the Fox News host announced a weeklong trip “to the wilderness” to fish with his son. Unlike other hosts on the network who’ve come back from vacation to find their airtime filled, Carlson eased back into his routine on Monday with more pedestrian fare, including segments on Joe Biden’s fitness for the presidency and Elizabeth Warren’s Native American misstep. But not all his pre-holiday advertisers joined him upon his return.

According to the watchdog group Media Matters for America, in the past 11 days, Tucker Carlson Tonight has lost at least five advertisers, including Nestle, SteinMart, HelloFresh, Calm, and SoFi. It’s the latest run in a bad year for Carlson: According to Media Matters, his “nightly paid ad load” dropped from a high of 36 paid ads per episode in October 2018 to 15 per episode in August 2019. Since December 2018, over 70 paid advertisers have abandoned his program.

Pacific - Life - December - Carlson - Immigrants

Pacific Life left in December after Carlson said immigrants make America “poorer and dirtier.” In March, 34 advertisers ditched him after decade-old recordings emerged of Carlson dialing into shock-jock radio and calling women “extremely primitive” and claiming that Iraq is populated by “semi-literate primitive monkeys.”...
(Excerpt) Read more at: Intelligencer
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