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Apple continues to make use of Shazam, the music recognition app it acquired for $400 million in 2018. Earlier this month, Apple publicly launched its Music for Artists dashboard which included insights powered by Shazam data. Today, Apple announced that Shazam data will also now power a new Apple Music chart: the Shazam Discovery Top 50.
The chart will feature a weekly global ranking of the top 50 artists on the move and their trending track, based on Shazam data.
Shazam - App - Today - Times - Shazams
The Shazam app today has been downloaded a billion times and sees 20 million “Shazams” per day — that’s the number of times a user pushes the button to identify a song that’s playing. These Shazams will now be used to identify tracks that are poised for a breakout.
This is a different sort of metric than a traditional music chart would use, as it’s not a reference to how many downloads, purchases or streams a song has — instead, it lends itself more to insights about up-and-coming artists.
Chart - Variety - Songs - Points - Lifecycle
That said, the chart may include a variety of songs at different points in their lifecycle. The majority may be emerging artists, but some songs may be experiencing a burst of momentum for other reasons. To rank on the chart, the song could be demonstrating a pattern...
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