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Apple is eyeing a November launch date for its premium a la carte streaming service Apple TV+, according to a report in Bloomberg. The date provides Apple a competitive slot amid the dizzying array of soon-to-launch streaming services, including Disney+, slated for November 12, and HBO Max, WarnerMedia’s latest over-the-top streaming package, which is set to bow in early 2020. AT&T and Comcast also has new a la carte services coming down the pike, all aimed at cord-cutters looking for alternatives to traditional set-top offerings.
Apple is expected to charge $9.99 a month for the service, slightly more than Amazon Prime Video and the most basic Netflix plan, which costs $8.99.
Apple - TV+ - Handful - Programs - Budget
Apple TV+ will launch with a handful of new programs. With a reported content budget of $6 billion, Apple has deep enough pockets to compete with the likes of Netflix and Amazon. Apple is also said to be weighing release strategies for its series. While Hulu releases new episodes for its flagship series weekly, Netflix tends to dump all episodes at once in favor of the binge.
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