Twitter wants to make following a topic as easy as following an account.
Tuesday - Company - Way - Users - Sports
On Tuesday, the company said it's trying out a way for users to follow sports topics such as the New England Patriots, cricket or wrestling. It's testing this feature for Android users and will curate topics users could be interested in following.
Twitter will also let you "mute" topics so you don't see these tweets all the time, and it's exploring a way for you to create a separate timeline...