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Cheez-It and House Wine have unveiled what might just be the ultimate summer picnic essential.
The brands collaborated to make a very convenient package that combines the cheesy crackers and wine in one handy box.
Product - Box - Original - Cheez-It - Original
The limited-edition product is one-part delicious box of Original Cheez-It, one-part Original Red Blend box of House Wine.
Retailing for $25, the box is the perfect pairing for different summer activities from music festivals to beach parties to picnics and family barbecues.
House - Wine - Website - Thursday - July
It will be available to purchase on House Wine's website from Thursday, July 25, coming in perfect time to enjoy at outdoor picnics and festivals.
'We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100% real cheese snack into one portable box,' Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, said.
'Many - Fans - Wines - Cheez-It - Just
'Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long,' he added.
In addition to the boxed product, Cheez-It and House Wine curated custom Cheez-It and...
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