MipTV Organizers Unveil Transformation Plan for 2020

Variety | 7/23/2019 | Stewart Clarke
Click For Photo: https://pmcvariety.files.wordpress.com/2019/06/tv18_0822-cropped-e1560945694905.jpg?w=700&h=393&crop=1

MipTV is moving inside the Palais des Festivals in Cannes as market organizers attempt to ensure that the April vent remains relevant in the face of falling attendance, increased competition and wider industry changes.

Reed Midem organizes MipTV and its better-attended sibling, Mipcom, in October. After this year’s MipTV, it reached out to distributors, many of whom have long-held complaints about the cost of attending the event, as well as logistics, such as being required to stay for a certain period and house execs in expensive hotels.

Tuesday - Reed - Midem - Plans - Experience

On Tuesday, Reed Midem outlined its plans for a “completely new experience.” With further detail promised later, the announcement’s main takeaway was that the event will take place in the main Palais and the adjoining Riviera 7 and 8 spaces. That means that the distributors who were situated outside the Palais, on the Cannes beachfront and surrounding area, are moving inside.

Laurine Garaude, director of Reed Midem’s Television Division, said that “in redesigning MipTV we have been inspired by new agile workspace concepts such as WeWork, and will be transforming the way the Palais can be used.”

Exhibitors - Space

Traditionally, exhibitors have had to take the same space at both...
(Excerpt) Read more at: Variety
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