Macy's removes plates labelled with 'mom jeans' portion size after being accused of 'fat shaming'

Mail Online | 7/22/2019 | Lauren Fruen For
ajoy26 (Posted by) Level 3
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Macy's has pledged to remove plates labelled with 'mom jeans' and 'skinny jeans' portion sizes from all its stores after being accused of promoting eating disorders and fat shaming.

Podcast host Alie Ward first tweeted about the dishes, which show lines to indicate how meals should be served depending on what type of jean you want to wear.

Jean - Portion - Jeans - Jeans

The 'mom jean' portion is the largest, followed by 'favorite jeans', with the smallest 'skinny jeans'.

Ward posted a picture of the portion controlling plates on Sunday, writing: 'How can I get these plates from @Macys banned in all 50 states.'

Tweet - Thousands - Times - Store - 'Hi

Her tweet went onto be retweeted and like thousands of times before the store was forced to intervene, replying: 'Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product. It will be removed from all STORY at Macy's locations.'

STORY stocks products from small businesses in Macy's stores.

POURTIONS - Plates - Online - + - Way

The POURTIONS plates, which retail at $9.50 each online, are said to be 'a humorous + healthy way to watch what you eat + drink', according to their manufacturer.

Their product description reads: 'There’s nothing like broken-in, faded, ripped-in-the-right-place jeans. They look great, and more importantly, they fit great. So, keep your eye on the middle circle and you’ll always be in fashion.'

President - Mary - Cassidy - Take - Issue

Its president, Mary Cassidy, said they 'feel badly if what was meant to be a lighthearted take on the important issue of portion control was hurtful to anyone'.

Ward told The Huffington Post: 'I wasn't being literal at all in terms of a legal 'ban'.'

World - Beauty - Culture - Case - Women

She said she 'just wanted to show the world how insidious beauty culture, and in this case one that shames women, can be. But I wanted Macy's...
(Excerpt) Read more at: Mail Online
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