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DURBAN–In a country with some of the highest rates of sexual and gender-based violence in the world, South African media must step up and play a greater role in the fight against gender inequality and gender-based violence.
That was the conclusion of a report, “Gender, Diversity and Gender-based Violence in South African TV,” that was presented at the Durban FilmMart this week. The study was conducted by Gender Links, a Southern Africa women’s organization that champions gender quality in and through the media, as part of the Step It Up For Gender Equality in Southern Africa media project, which was commissioned in 2018 by the German Development Corporation (GIZ) and UN Women.
Media - Landscape - South - Africa - Questions
“The media landscape in South Africa is still largely unequal when it comes to gender questions,” said Unathi Malunga, of the National Film & Video Foundation (NFVF). “The aim of this project is to support the prevention of violence against women and girls through engaging the South African media to reflect on the media’s role and responsibility in shaping societal norms, in shaping societal stereotypes, and in shaping perceptions of gender-based violence.”
According to the findings of the report, which describes gender-based violence as a “national crisis” in South Africa, gender inequality and gender-based violence as topics constitute just 3% of news, 7% of entertainment and 3% of children’s programming. Women comprise 77% of program creators but just 15% of directors in TV entertainment. And in a largely patriarchal society, according to...
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