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New research shows that international visitors to New Zealand value sustainability and protecting the environment but there are gaps and opportunities for local tourism service providers to do more to promote eco-friendly practices.
Canterbury researchers conducted a multi-pronged study to better understand how much importance international visitors placed on sustainability and their perceptions of sustainability practices in the region. The research was led by Associate Professor Girish Prayag of the University of Canterbury's Business School and Senior Economist Dr. Peter Fieger of ChristchurchNZ, funded by a grant from the Tourism Industry New Zealand Trust.
Canterbury - Researchers - Visitor - Reviews - Websites
The Canterbury researchers analysed more than 750,000 visitor reviews on websites like Trip Advisor and Expedia to see if, unprompted, visitors acknowledged or commented on sustainability practices.
"We found that visitors rarely commented on sustainability practices unprompted, and also identified there may be gaps in the market to promote more sustainability options," says Associate Professor Prayag, Associate Head of the Management, Marketing and Entrepreneurship department at UC's Business School.
Example - Opportunity - Carbon-offsetting - Options - Use
"For example there may be an opportunity for more carbon-offsetting options or to promote the use of electric vehicles or offer more eco-friendly options. There's an opportunity for the local tourism industry and related service providers to raise awareness of any sustainable features of their product or service."
Four years' of data from the International Visitor Survey was also...
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