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Online storytelling community Wattpad, also now a content feeder for streaming services and other media companies, is taking its two consumer-facing paid products global. Wattpad Premium, the ad-free subscription tier, first launched in 2017 and has only been available in a handful of countries to date. It’s now available to Wattpad’s 70 million-plus worldwide users, as of today. In addition, Wattpad’s Paid Stories, which offers exclusive, paywalled content to readers, is also now available to the global user base.
This product launched last November into beta testing, when it was then called Wattpad Next. It was initially available in the U.S. with plans for a global launch planned for this year.
Wattpad - Paid - Stories - Week - Rollout
Technically speaking, Wattpad quietly launched Paid Stories globally last week, but it has now completed its rollout to all users, the company says. The stories give readers another way to support their favorite writers as they can purchase the serialized content either when the story is finished, or as it’s still being written. This past month, readers spend more than 5.5 million minutes on Paid Stories, the company says.
Users purchase access to the stories using Wattpad’s virtual currency, Coins. These Coins are sold in packs that start at $0.99 for 9 Coins, and go as high as $7.99 for 230 Coins.
Expansion - Products
With the global expansion, the two products are also being better integrated.
Now, Wattpad Premium subscribers will receive discounted Coins to buy the Paid Stories. They also receive bonus Coins — up to 66% more free Coins, the company says — every time they buy a Coin package to unlock a Paid Story.
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