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This is a guest post by Ricardo Hernandez.
Technology is always evolving, and it’s vital for church leaders to understand how to respond to these updates. If you look back 20 years or more, you’ll notice how drastically the landscape has altered. Shifting tech trends are increasingly playing a more prominent role in influencing how the church reaches people with the gospel.
Today - Churches - World - Technology - Effect
Today, many churches across the world are starting to leverage technology to great effect. But as everything continues to change around us, what trends should churches focus on in 2019?
Mobile use has been on an upward trajectory ever since the launch of the first smartphone. It’s the channel of choice for many churchgoers, especially millennials. We’ve seen churches begin to actively use mobile technology to target individuals and grow their relationship with members.
Generation - Mobile
To better engage this younger generation, you have to reach them where they are. And, that’s on mobile.
Almost 92% of all millennials own a smartphone, and the vast majority are active on social media. Being present on social media sites like Twitter and Facebook opens an opportunity for faith leaders to serve an even bigger audience.
Strategy - Churches - Websites - Devices - Google
In keeping with a mobile-first strategy, churches are also optimizing their websites for mobile devices. And with Google now changing its search engine algorithms to favor mobile-friendly friendly sites, expect this trend to continue into 2019.
Another prevailing church tech trend is the use of apps, both on mobile and TV. Churches are utilizing apps for a myriad of reasons such as a source of up-to-date information on church events and compile an archive of all past sermons. Many religious leaders are also using church apps to offer mid-week sermons and interact with members in real-time. These apps...
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