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About 105 million Netflix users have watched at least one episode of “Orange Is the New Black,” the streaming service’s originals chief Cindy Holland exclusively told Variety in the July 18 cover story on the series, now entering its seventh and final season. That makes the series Netflix’s most-watched original ever.
The show was part of Netflix’s first wave of original programming, then a curious but bold strategic move that has since morphed into a library of more than 700 originals on the service as the company bets on such programming to drive subscriber growth.
Figure - Rarity - Officer - Ted - Sarandos
The Netflix-provided figure is a rarity, though chief content officer Ted Sarandos told analysts and investors on the earnings call Wednesday that the company will be “increasingly transparent with producers” with its data over time.
In its second-quarter report, Netflix noted a loss in U.S. subscribers for the first time in eight years, which it attributes to a weak content slate during the quarter and a subscription price hike. The unusual sub loss sent its stock down double-digits in after-hours trade.
Netflix - Shares - Dive - Q2 - Stumble
Netflix Shares Dive After Q2 Stumble: Just a Hiccup...
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