iPhone loyalty is dropping, report finds

CNET | 7/17/2019 | Corinne Reichert
amyc9948 (Posted by) Level 3
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More people are trading in their iPhones for Samsung phones, a report says.

Fewer iPhone owners are trading in their old handset for a new Apple phone, according to a report by BankMyCell, a site that lets you sell your used phone and upgrade to a new one. BankMyCell collected data from over 38,000 people during valuation and trade-in since Oct. 2018 to track Apple brand loyalty during the upgrade cycle. It found iPhone retention was down 15.2% compared to Mar. 2018.

Samsung - Loyalty - BankMyCell - % - People

Samsung loyalty was higher, BankMyCell said, with 26% of people trading in their iPhone X moving onto another brand while just 7.7% of Galaxy S9 users switched over to an iPhone and 92.3% remained on the Android operating system.

In June 2019, 18% of iPhone trade-ins switched to a Samsung phone, it said.

Data - Companies - Findings - BankMyCell

Using data from other companies to complement its own findings, BankMyCell...
(Excerpt) Read more at: CNET
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