DJI introduces a Ronin stabilizer for mirrorless cameras

TechCrunch | 7/17/2019 | Staff
cute16 (Posted by) Level 3
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The camera stabilizer has been an interesting piece of DJI’s product play. A kind of offshoot of the company’s advanced drone-based imaging systems, the Ronin line has allowed it to appeal to photographers and videographers of the terrestrial variety. And as with its drone line, the accessories have grown at an impressive rate, becoming one of the key de facto choices for professional filmmakers.

The Ronin-SC, finds DJI branching out further, with an offering designed for novices looking to up their shooting game. The product sits somewhere between the line’s high end SLR models and entry level products like the smartphone-friendly Osmo Mobile and Pocket.

Device - Targets - Camera - Owners - No-brainer

The device targets mirrorless camera owners — a no-brainer as the most rapidly growing category in the consumer imaging space. Designed for smaller cameras, the stabilizer itself is also smaller and lighter. It’s cheaper, too, starting at $439 for the standalone device. In spite of this, the gimbal is actually more capable than the higher-end Ronins, incorporating a number of smarts developed for drones like the Mavic line.

We happened to be at the company’s Shenzhen office this week, ahead of the launch and were able to take the product for a spin in person. As with most of DJI’s other offerings, we were pretty impressed with what the product can do....
(Excerpt) Read more at: TechCrunch
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