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The bad news bus kept on rolling in calendar Q2 as consumer PCs sold to retailers continued their decline. Business customers’ enthusiasm for pricier hardware did, however, keep tech wholesalers revenues afloat.
Distributors' sales-out figures were an improvement on the previous quarter, with an overall year-on-year drop for the UK of 0.9 per cent to 816,418 PCs compared to the 7 per cent y-o-y drop (to 538,000) seen in the first months of the year, but consumers are continuing to stay away.
Volumes - Consumers - Cent - Machines - PCs
Volumes for consumers fell 15.3 per cent to 265,161 machines while PCs aimed at businesses were up by 8 per cent to 551,257 units.
Businesses, at least according to channel stats wizards Context, are continuing to migrate off Windows 7 as well as eying the security features of newer hardware.
Consumers - Demise - OS - Uncertainty - UK
Consumers are, however, less bothered by the approaching demise of the veteran OS and cite the uncertainty around what might, or might not, happen when the UK makes its exit from the European Union as reason for not splashing the cash.
Context senior analyst Marie-Christine Pygott told The Reg: "Consumer demand is weak across all [Western Europe] countries - consumers do not see enough reason to invest in a new PC and smartphones are used for day-to-day tasks.
Feedback - Analyst - Distributors - UK - Softness
She said feedback the analyst received from distributors was that "in the UK this softness is exacerbated by low consumer confidence in the light of Brexit insecurity, so consumers spend less as they do not know what is going to happen."
It isn't all bad news: pricier ultrabooks are doing their part in keeping revenues looking respectable, and consumers' desire for gaming PCs (admittedly a very small niche) helped the average selling price (into distribution) rise year on year from £485 to £526.
Revenue - UK - Cent - Context
Overall revenue in the UK actually rose by 8.7 per cent but Context refused to...
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