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Asked to pick their favorite shows on Netflix, users surveyed put “Orange Is the New Black” at No. 1 and “Stranger Things” at No. 2, topping licensed shows like “The Office” and “Friends,” according to a new study.
That suggests that for Netflix, the coming departure of some popular old TV shows — not to mention a steady drop-off of Disney titles — isn’t going to derail the streaming leader. But it will mean Netflix is going to have to continue to spend more to produce and market original content as media conglomerates claw back their libraries.
Friends - Netflix - WarnerMedia - HBO - Max
Also in the top 10 were “Friends” (rolling off Netflix for WarnerMedia’s HBO Max next year) and “The Office” (leaving for NBCUniversal’s service in 2021). For that kind of “comfort-food content,” according to MoffettNathanson principal analyst Michael Nathanson, the risk to Netflix “is a loss of easy-to-find and satisfying content that drives down time spent looking. In its place, Netflix will continue to spend more on original programming and marketing to promote other choices.” The analyst added that he continues to believe Netflix’s shares are overvalued (he rates the stock “neutral”), and that new competitive threats in the U.S. are “hardly reflected in their stock price.”
Rounding out the top 10 on the survey, the fourth most popular show streaming on Netflix was “Ozark,” followed by “Grace and Frankie”; “Black Mirror”; “Lucifer” (whose first three seasons aired on Fox before Netflix picked it up for a fourth season released this past May); “The Crown”; “The Office”; and “Friends.”
Survey - Shows - Viewers - Favorites - Time
What’s important to note, however, is that the survey asked which shows were viewers’ favorites — that’s different than actual time spent viewing. On this front, licensed shows have dominated, in part due to the fact that there are far more episodes of, say, “Friends” (236) than, for example,...
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