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Mark Zuckerberg appeared to be feeling the heat as he attended the annual Allen & Company Sun Valley Conference in Idaho on Friday.
The 35-year-old Facebook CEO was spotted lathering on sunscreen after news his beloved company is set to be slapped with a $5 billion fine from the Federal Trade Commission.
Friday - FTC - Facebook - Sum - Investigation
On Friday, the FTC voted to fine Facebook the record-breaking sum following a long-running investigation into the tech giant's repeated failures to protect its users' privacy.
While the news is no doubt a blow for Zuckerberg, the Harvard dropout - who has reported fortune of $62 billion - will be able to share his sorrows with his equally moneyed pals at the Sun Valley Conference.
Summit - Billionaire - Summer - Camp - Media
The invite-only summit, which has become known as Billionaire Summer Camp, allows the rich and powerful of the media and tech worlds to mingle with one another over the course of a week.
On Friday, Michael Bloomberg, Diane von Furstenberg and Nike founder Phil Knight were among the other VIPs seen strolling into the fourth day of the conference.
Clique - Networking - Session - Friday - Place
The cashed-up clique proved they weren't above dressing down for their end-of-week networking session, sporting Casual Friday ensembles that wouldn't have looked out of place at any ordinary office.
Zuckerberg opted for baggy jeans and a navy blue sweater, while former New York City mayor Bloomberg (net worth: $53 billion) donned a striped shirt tucked into a pair of sensible slacks.
Nike - Founder - Knight - Loyal - Brand
Nike founder Knight, meanwhile, stayed loyal to his brand by wearing a pair of his own sneakers.
The 81-year-old has amassed a $35 billion fortune courtesy of his shoe and sportswear company.
Fashion - Icon - Power - Summit
Meanwhile, another fashion icon was similarly dressed down for the power summit.
Diane von Furstenburg (net worth: $1.2 billion) let her sense of style relax a little, as she rocked a...
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