On YouTube or Instagram? Here's what it takes to make money as social media 'influencer'

phys.org | 6/12/2019 | Staff
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Even after all these years, the offer still sounds really enticing.

Point a camera at yourself, attract an audience and get rewarded for your efforts by YouTube. Pose with a product and make money from brands on Instagram. Develop a following on Facebook, and the social network will share ad revenues with you.

Job - School - Media - Influencer - Tens

Quit your job (or school), become a social media "influencer" and potentially make tens of thousands of dollars, if not even millions.

It's not easy to pull off, but if David Dobrik, Colleen Ballinger and Joey Graceffa could do it, why not you?

Trio - Media - Fans - Stars - Industry

The trio is among the 90,000 social media fans, stars and industry pros who will descend on Anaheim this week, as early as Wednesday night, for the annual fan fest/industry gathering that is known as VidCon.

Here, young fans arrive with their parents hoping to meet and greet with their favorite YouTubers, while many would-be YouTubers come to learn from experts like Graceffa about how to succeed as an influencer.

YouTube - Revenues - Creators - Joe - Gagliese

"YouTube still dominates because it pays the most revenues to creators," says Joe Gagliese, the co-founder of Viral Nation, which represents influencers and works with brands on their marketing campaigns. "And Instagram is getting close, in terms of importance to influencers."

Facebook-owned Instagram doesn't pay creators for posting their work. Instead, they go to agencies like ViralNation, which sells their posts to brands.

Facebook - Years - Ad - Revenues - Creators

Facebook itself for years has talked about sharing ad revenues with creators via its Watch program, but the program to offer ads in exchange for revenues is being used by just tens of thousands of people, says Facebook, compared to "millions" on YouTube, according to the company.

Additionally, Facebook's entry hurdles are stricter than YouTube: 10,000 followers and 30,000 one-minute views of three-minute videos, versus 1,000 followers and 4,000 minutes of watch time.

VidCon - Years - YouTube

VidCon is 10 years old, YouTube is 14...
(Excerpt) Read more at: phys.org
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