Blue Moon, Meet Blue Moon Beer: Moon-Lander-Themed Kegs to Celebrate Apollo 11

Space.com | 7/12/2019 | Elizabeth Howell
shuadah (Posted by) Level 3
Click For Photo: https://cdn.mos.cms.futurecdn.net/FcUQ6UUTRvsaSxREGRQuNM-1200-80.png

Just like most everyone else in the world, Blue Moon (the brewing company) found out about Blue Moon (the lunar lander) when Blue Origin's founder and chief executive, Jeff Bezos, first unveiled it back in May. Having the same name as a future moon lander inspired the brewing company to undertake a unique advertising campaign.

Two months later, this coincidence inspired some unique beer kegs that look a bit like the lander. There's no official trademark agreement between the two companies, although Blue Moon Brewing Co.'s senior marketing manager, Elizabeth Hitch, told Space.com that Blue Origin was "flattered" by the brewing venture.

Opportunity - Anniversary - Moon - Landing - Hitch

"We thought it would be a fun opportunity to commemorate what they were doing and the 50th anniversary of the [first human] moon landing," Hitch said. The kegs will be unveiled at five events across the U.S. on July 20, the anniversary of the Apollo 11 moon landing.

Blue Moon (the lander) is a robotic craft with a large fuel tank in the middle. Its sides and landing legs make it look a...
(Excerpt) Read more at: Space.com
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