WarnerMedia names streaming service HBO Max ahead of spring 2020 hard launch

Screen | 7/10/2019 | Staff
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WarnerMedia has officially christened its upcoming streaming service HBO Max and unveiled content including exclusive films to be produced by Greg Berlanti and Reese Witherspoon.

The company also confirmed that the service, due for its hard launch in spring 2020, will have exclusive streaming rights at launch to all 236 episode of powerhouse Warner sitcom Friends, currently licensed to Netflix under a reported $100m one-year deal. The Wall Street Journal has reported that HBO Max will pay $425m to stream the comedy series for five years starting in 2020.

WarnerMedia - Service - Hours - Content - Originals

WarnerMedia anticipated that the service will launch with 10,000 hours of content, also including exclusive originals – to be labelled Max Originals – and programming from other brands and libraries within the AT&T-owned media giant.

Berlanti, the prolific TV and film producer who last year signed a new $400m deal with Warner Bros TV Group, will produce an initial four films aimed at the young adult audience for HBO Max. Witherspoon’s Hello Sunshine company, which makes Big Little Lies for HBO, will produce at least two films.

HBO - Max - Streaming - Rights - Launch

HBO Max will also have exclusive streaming rights at launch to all episodes of vintage Will Smith sitcom The Fresh Prince Of Bel Air and more recent drama series Pretty Little Liars. And it will be the exclusive streaming home to a number of new dramas, including the new Batwoman series and Riverdale spin-off Katy Keene, produced by Warner Bros TV for the CW broadcast network.

Original series already announced for the service, and now labelled as Max Originals, include Dune: The Sisterhood, from director Denis Villeneuve; Tokyo Vice, to star Ansel Elgort; The Flight Attendant, a one-hour thriller series to star Kaley Cuoco, who also serves as an executive producer with Berlanti; Love Life, a rom-com anthology series with star Anna Kendrick and Paul Feig as executive producers;...
(Excerpt) Read more at: Screen
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