Rivian’s camp kitchen in action

TechCrunch | 7/8/2019 | Staff
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/07/IMG_20190518_125954.jpg?w=533

Rivian doesn’t want to build just another electric vehicle. It’s not aiming to be a Tesla killer either. No, this 10-year-old company that kept a low profile until November when it unveiled an electric pickup truck and SUV, is aiming to be an adventure brand.

Or, as Rivian founder and CEO RJ Scrainge told TechCrunch recently, the company’s technology and products are all meant to “enable people to adventurous, whether it’s carrying their kids or their pets or their gear.”


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