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The rich got richer over the extended July 4 holiday weekend, led by Sony’s “Spider-Man: Far from Home,” which scored a terrific $185 million in six days. “Toy Story 4” (Disney) continued strong, totaling $300 million in 17 days. That means two out of four key franchise summer films have come through.
In the mix and graded on a different scale is Ari Aster’s smart horror entry “Midsommar” (A24), which yielded a divided response but benefited from a well-supported wide initial release. It should wind up a success.
Avengers - Endgame - Summer - Season - Grosses
Since “Avengers: Endgame” launched the expanded summer season, grosses are now equal to the same period in 2018. This does not mean that are no reasons for concern. The reality, of course, is that the year is still down a little under 9%. That’s better than the 10% deficit a week ago. But the shortfall remains at around $550 million. It will be whittled down in upcoming weeks, but happy days are not here again.
There are some signs of success, with numbers that argue for good things happening. But the movie world parallels the overall economy: the beneficiaries are uneven, with more of the bounty going to fewer folks. If that’s your definition of a good thing, then forget the grim first third of the year results and things are…OK. But if one looks at trends, then fewer players are reaping box-office rewards.
Record - Weekend - Figures - Year - Week
For the record, the three-day weekend was down in preliminary figures about $4 million from last year. However, the early week opening of “Far from Home” caused a spike not reflected in those numbers over 2018 and accounts for the improved overall net results for the annual comparison.
“Spider-Man: Far From Home”
Marvel - Winners - Far - Home - Holiday
Marvel leads the winners. “Far from Home,” aided by the overlapping holiday and ideal post-4th weekend placement this year, posted a better...
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