‘Spider-Man’ Swings Into Record Books With Massive Holiday Opening [Box Office]

The Playlist | 7/7/2019 | Charles Barfield
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So far, the summer of 2019 has been a bit depressing for the film industry. Taking “Avengers: Endgame” out of the conversation (considering it’s a record-breaking behemoth that skews all numbers), the summer has been full of films that have a ton of expectations and end up disappointing at the box office, including “The Secret Life of Pets 2,” “Men in Black: International,” “Godzilla: King of the Monsters,” and others. But it appears that the first days of July is here to wipe the slate clean, thanks to “Spider-Man: Far From Home.”

Debuting on a Tuesday, the latest ‘Spider-Man’ film finished its six-day opening today with an incredible $185 million debut domestically. Coming into the week, analysts were predicting anywhere from $125 million to $150 million over the first six days, and clearly, those forecasts didn’t come close to the actual performance.

Home - Record - July - Holiday - Weekend

All told, ‘Far From Home’ now holds the six-day record for the July 4th holiday weekend, beating Sam Raimi’s “Spider-Man 2” and its $180 million over the same number of days. The opening also represents the best six-day start for any film to come from Sony. And when you take into consideration international debut, “Spider-Man: Far From Home” now sits at an impressive $580 million worldwide. From the way things are looking, ‘Far From Home’ is poised to be the first ‘Spider-Man’ film to hit $1 billion worldwide.

This sort of debut isn’t just the result of a quality marketing campaign, and ‘Far From Home’ had a slew of positives going for it coming into the weekend. The new ‘Spider-Man’ film is the first Marvel Cinematic Universe film to be released since the record-breaking ‘Endgame,’ and Marvel Studios smartly leaned into the story that sprang from the end of the latest ‘Avengers’ film, focusing on the fallout of Tony Stark’s death....
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