Anyone with at least 30,000 followers on social media is officially a 'celebrity'

Mail Online | 7/4/2019 | Joe Pinkstone For Mailonline
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Anyone who has 30,000 social media followers now has the dubious and questionable honour of being considered a 'celebrity'.

It comes after UK Advertising Standards Agency made a landmark ruling in the case of an Instagram influencer, deeming a sponsored post unacceptable as the poster has 'celebrity status'.

Decision - Blogger - Sarah - Willox - Knott

The decision has ramifications beyond just mummy blogger, Sarah Willox Knott, 27, who was the subject of a case from the ASA, and means many people can now consider themselves famous.

The ASA does say it will continue to review cases on an individual basis, and that smaller followings will be considered depending on the situation.

Blogger - Image - ThisMamaLife - Instagram - Account

The blogger posted an image to her ThisMamaLife Instagram account with a packet of Phenergan Night Time Tablets visible in the background.

Her photo, of her wearing a pair of pink and white stripped pyjamas, was picked up by the ASA for potentially breaching guidelines.


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